Ask HN: Ethicality of lowering price on lifetime plan with past customers?

  • Posted 2 weeks ago by keywordian
  • 2 points
I built an online tool recently and offered a lifetime deal for $199. Dozens of people purchased the tool.

After a couple weeks, I raised the price to $267. I had a few sales at that price point, but they've since plummeted. My last sale was about a week ago.

There are competing products that cost less, but they are of lower quality. I thought quality justified my higher prices, but the market doesn't seem to think so.

I want to bring the price back down to $199, but worry it will upset the customers who purchased at $267. Is there a way to decrease prices without having to refund the difference to a bunch of past customers?

Thanks!

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