I should mention that the domain of interest here is primarily 'high growth technology companies', not necessarily something like a dentist office or a barbershop.
I think data could also help here, so please feel free to share.
My initial thoughts: the first part certainly seems true, as anyone with a laptop and a web connection has the power to at least prototype some potentially useful SaaS product for a potential customer. But then I also think there are some systemic factors that have really eroded this since the early or mid 2000s:
- Low hanging fruit, especially in B2C, has been picked clean.
- Outreach via advertising, social media, blogs, forums, etc, has made connecting with people online so much more difficult, due to spam and general volume and density of online notifications for people; now there's AI, and bots keep getting trickier, so there's an arms-race with outreach blocking.
- More competition than ever, with things like YC becoming more mainstream and culturally relevant.
- With AI/LLMs and democratization of coding tools, a lot of software products become cheap commodities that can be built in-house by potential customers, or have no competitive moat.
Though many of these concerns may be overblown and/or only apply to specific niche startup categories.
So what do you think?